Said: Furby Boom is proof that a classic toy can make the transition to the digital age. By integrating and leveraging the affordances of each platform (toy and tablet), Hasbro has created a topnotch personal play experience that can still drive any sane adult from the room.
The all new Furby Boom has a mind of its own and combines physical and digital ways to play! Interact with your Furby Boom 1-on-1 to shape it’s personality. Only with Furby Boom can you hatch and raise digital Furby Furblings.
Shigeru Miyamoto accepts the Lifetime Pioneer Award
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