The FURBY brand kicked into high gear in 2016 with the introduction of FURBY CONNECT creature, a new friend who will connect to a world of surprises! Delivering content via Bluetooth®, FURBY CONNECT provides a cohesive, interactive play experience while engaging in the pop culture trends, music, videos, and more. The FURBY CONNECT World app introduces a virtual world where owners can discover surprises with their furry friend. When the FURBY CONNECT creature’s LED antenna lights up, that means new content is available in the app, so kids can head to the theater to watch the latest video with FURBY CONNECT, and hear Furby react in real time! With new surprises delivered via the Bluetooth®-enabled app, fans of all ages will be entertained by their new friend.