Reading Rainbow App
The Reading Rainbow App encourages children ages 3-9 to develop a love of reading as an on-the-go library of more than 300 quality books and video field trips. Curated personally by LeVar Burton, the app has seen over 2.5 million books read in less than a year. Children travel to themed islands discovering books from numerous publishers. Each book comes alive with audio storytelling by celebrity actors and features animations and activities to enhance the story. Similar to the Reading Rainbow television series, children journey with LeVar on exciting video field trips. These in-app segments connect each story to the world they live in and use a combination of newly produced video as well as classic segments from the TV show. The service is always expanding and features new books and video field trips added every week. More themed islands are always “coming soon” featuring content from renowned children’s publishers and brands. Up to five children in a family can use the service at no additional cost. Each child will have their own customized reading experience including a personalized digital backpack, reading list, and individualized tracking so parents can see books selected and minutes read for each of their children.