Reyne Rice is a toy industry trend expert, consultant, and media spokesperson, with 30 years of experience marketing, researching and analyzing the toy industry, entertainment & licensing, children’s technology, and the youth market. Reyne has developed products and solutions for the media, consumers, trade associations, retailers, manufacturers, licensors and entertainment studios. Her career experience includes working as a marketing consultant, trend expert and strategic consultant for international toy trade associations (USA, Germany, Scandinavia, Hong Kong), Mattel, NPD Research Group, Ogilvy & Mather, and other companies. As an international trade journalist for more than a decade, Reyne has articles published in over 60 countries, spanning the U.S., Europe and Asia. She is a frequent keynote speaker at U.S. and international conferences. Since 2003, Reyne has owned her own consultancy, ToyTrends. She can be reached at [email protected]neRice.com.